The weakness in traditional passwords lies in the fact you don’t know WHO is using that credential. Was it Bob in accounting who is logging in, or Alice who happens to know Bob’s password? With increasing remote access privileges businesses are more at risk to this threat, and it isn’t getting any better.
Identity assurance reduces this risk. It forces users to prove they are who they say they are by presenting their authentication token during logon and providing the dynamically generated one-time password along with their normal credential. This binds the transaction together and assures that the using that password is the owner of that credential.
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